I like myself so much that I bought the company! I like myself so much that I have replicated myself a billion billion times, and then replicated each and every one of my replicants another billion billion times… I have done this so that I can out-replicate every other living thing. I like myself so much that I want to duplicate myself through-out the length and breadth of existence! I want to be the only one. I like myself so much that I don’t want for there to be any other. All others are the enemy. All others are against me and so I cannot allow them any space. I have to crowd them out. I have to out-duplicate them. Out-replicate them. Out-copy them. Not give them any chance to exist. Then there will only be me, and that’s the way I like it!

I like myself so very much that I don’t want there to be anything else other than me. I like myself so much that I want to copy myself into every conceivable situation. I want my picture to be on every wall. I want to print myself onto every available page over and over again. Filling in every last square centimetre of space. Replacing everything that isn’t me. I’m the generic self! I’m the talk of the town. I’m the latest fashion. I’m the buzz that’s going around. I’m what everyone’s talking about. I’m modern culture. I’m every image on your TV screen. I’m immanent in every pixel. I’m what you most want to be…

I like myself so much that I want to perpetuate myself forever. Time without end. I want to be the only story there is. I like myself so much that I want to duplicate myself throughout infinity. I like myself so much that I want to extend myself forever in every direction there is! Replace reality itself. I want to be the only reality. That’s my mission… Or maybe it’s not because I like myself so much that I want to do all this.  Maybe I don’t like myself at all! Maybe I’m just scared. We won’t go there though.

I am generic culture. I am the product on every shelf. I am mass-marketing. I am the DJ chattering away on the radio, the host of your favourite game show. I am a viral YouTube video. I am the ad on TV. I’m the tune you can’t get out of your head. I’m your thoughts. I’m the programming in your brain. I’m every baby-kissing politician there ever was. I’m every lame cliché that’s ever passed your lips…