It doesn’t take a genius to figure out how a meme works. This kind of shit has been going on for centuries, for millennia even – there’s nothing fancy or modern or high-powered about memes, no matter what we might like to think. This kind of shit is basic – real basic. A meme comes along and infects you and then you start doing this thing. You start doing the thing that the meme makes you do! Of course you don’t know what the fuck you are doing or why – you just go along with it and act like you know what you are doing and why. You make out that of course you know what you’re doing – you really put a lot of effort into that. It’s important to look cool after all. It’s very important not to look like a total twat! You try so hard to look as if you really do know what you’re doing and why that you even fool yourself! You’re easy to fool, after all. You’re easy to fool because you want to be fooled! You’re easy to fool because you’re a complete twat, when it comes right down to it. Not to put too fine a point on it. Not to be too polite about it. So all these crappy memes come along and make you do stuff and you act all cool as if you really know what you’re doing, as if there really is some sense in what you’re doing – which is a joke because there’s no sense in memes at all! If it’s a meme then its crap. It’s a piece of shit you stepped in because like an idiot you weren’t looking were you were going. And then you tracked it in all through the house. You’ve got it all over the carpet. And yet you make out you wanted to do that. You make out that it’s really cool that you did that! You want a bloody medal for it. What the fuck is that about? Memes are pure pointless garbage. Memes are codified bits of senseless repetitive garbage that drift around the place and infect us and make us enact the code and then we have to act that we know why we’re doing what we’re doing so as to fool both ourselves and everyone else into thinking that there’s some sense in what we’re doing! Because no one wants to look like a twat – either to ourselves or anyone else. So guess what – as if I need to tell you – that just makes us bigger twats than ever! How stupid is that? How abysmally fucked-up and ridiculous is that? How nonsensical is that? That’s human beings for you. We’re all infested with filthy memes and yet we make out we’re god’s gift to the planet. We’re a bunch of total twats, is what we are, with delusions of grandeur…